Back when we opened the store two years ago, our first customers will remember well that we really focused more on bridesmaid apparel, and as a complimentary service, housed a small collection of bridal alternatives – gowns for the bride that wanted something a little bit different, abhored the poufy bridal gown phenomenon seen in so many other boutiques, and at a great price point.
Two years later, it is amazing how our bridal collection has grown, and the numbers of Toronto brides looking for an “affordable luxe” gown has grown as well. After much thought, we are thrilled to announce that November 1st, 2011 marks the launch of a new focus for the store. In order to maximize our in-store space, we will be discontinuing our bridesmaid collections and solely offer our exclusive bridal gown collections, including the addition of four more bridal lines this Fall. Announcements coming soon for our new designers, but most collections will be in store by early December (in fact 30 more gowns will be arriving by then)! We will also be expanding our accessories offerings, including more veils, fascinators, sashes and clutches. We are so excited about the new focus, and we know that you will love our new collections.
For those interested in our bridesmaid collections, you still have 4 weeks to order any of our beautiful, modern bridesmaid dresses. We are actively booking bridesmaid appointments and taking orders on those collections until October 31st.
And, do you know what else this news means? A killer sample sale coming up soon with stylish dresses for a steal – just in time for holiday and engagement parties this Fall/Winter! Watch the blog for details!